Organizations that provide weather forecasts have an ever-growing arsenal of resources to disseminate information, making research of this topic extremely valuable for future development of weather communication technology. The information gathered from this study will allow other researchers to better evaluate and understand the changing landscape of weather information acquisition and how this relates to the uses, perceptions, and values people garner from forecasts. Results also provide insight into daily MWA use by college students as well as perceptions of and preferential choices for specific MWA features and designs. Additionally, MWA users tend to seek short-term forecast information, like the hourly forecast, from their apps. We debated whether or not to abandon the fish and head for cover. My brother and I were on a hot streak, catching one lake trout after another aboard his 16-footer in the upper reaches of Lake Michigan. Analyses of the survey showed that smartphone MWAs are the primary weather forecast source among college students. MyRadar NOAA Weather Radar MyRadar NOAA Weather Radar MyRadar NOAA Weather Radar. To better examine MWA preferences and behaviors relating to acquired weather information, a survey of 308 undergraduate students from three different universities throughout the southeast United States was undertaken. As use of these apps continues to grow, it is important to gain insight on the usefulness of MWAs to consumers. Research on weather sources, however, has been unable to sufficiently capture the importance of this form of information gathering. The rapid growth in mobile device technology has created a convenient means for people to retrieve this data, and in recent years, mobile weather applications (MWAs) have quickly gained popularity. Millions of people in the United States regularly acquire information from weather forecasts for a wide variety of reasons.
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